For the past several years, we’ve worked in collaboration with CTV in content and systems design for the iconic IWK Telethon. Our role is to help build a visual identity for the event through customized animations and interactive media systems.

This included our “Twitter Trigger” system which scans the social network for keywords and phrases related to the telethon. When the Telethon’s social media is buzzing, explosions of animated hearts appear behind the presenters live on the air.

Additionally we’ve worked to find new and interesting ways to display hundreds of photos of hospital staff and patients through fully integrated video content designs.